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Tracks = Communication/Public Relations
Monday, October 24, 11:00 AM - 12:30 PM
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Monday, October 24, 1:30 PM - 3:00 PM
A crisis occurs in a school building. Someone calls 911, a lockdown is initiated, and social media is ablaze with rumors. Police arrive, parents show up, and the media starts calling. What is the message? What is the plan? In this action lab, we will work through real scenarios....
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Monday, October 24, 3:10 PM - 4:00 PM
Is public relations advertising or marketing? Do you have to “sell” your story? Do you have to buy space from media outlets? Join Chanta L. Jackson, a journalist and editor who now serves as Asbury Park School District’s communications chief and registrar, as she highlights what PR means for districts....
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Tuesday, October 25, 10:00 AM - 10:50 AM
Through discussion of recent case law, school ethics advisory opinions, do's and don'ts and practical guidelines, attendees will gain a better understanding of their legal and ethical responsibilities regarding the use of social media....
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Tuesday, October 25, 10:30 AM - 12:00 PM
Communicating appropriate messages for a school district referendum is crucial to ensure the message is understood. Does the public just hear the “big” number? Do they realize it’s an investment in their children and community qualities? Learn the foundations of referendum communication planning from experts in the field....
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Tuesday, October 25, 11:00 AM - 11:50 AM
School boards can ensure orderly and productive meetings while properly protecting the First Amendment rights of the public to comment. Join William S. Donio and Amy Houck Elco as they discuss laws, rules, regulations, and best practices to make sure your meetings can be effective, inclusive, and transparent....
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Tuesday, October 25, 11:30 AM - 12:00 PM
- Room: Atlantic Avenue Learning Lab
Your student information system holds a wealth of information. Learn how to use Realtime to filter parent/guardian contacts, students, staff, board members, and other external district stakeholders, to build different notification lists. You’ll get tips on using Realtime’s new notification system, various applications and different portals to bolster communication....
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Tuesday, October 25, 1:30 PM - 2:00 PM
- Room: Pacific Avenue Learning Lab
Board members can effectively communicate without compromising their school boards or violate ethical obligations. Presenters Kasi Gifford and Rachel Taylor will address good board member social media practices and “netiquette.”...
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Tuesday, October 25, 2:30 PM - 3:00 PM
- Room: Tennessee Avenue Learning Lab
How do you plan a successful referendum? This session will focus on how to engage the public. With the right approach, the referendum planning process can create buy-in from teachers, community leaders, voters, and end users. This session will walk you through a case study with the Haddonfield School District....
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Tuesday, October 25, 3:00 PM - 3:50 PM
Fact: School districts CAN have public relations! From crisis communications to branding to a bond referendum, and everything in between, school public relations is more important now than ever. NJSPRA Communicators of the Year Maren Smagala and Barbara Wilson will explain the regulations and how they’ve advanced thriving communications programs....
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Wednesday, October 26, 10:30 AM - 12:00 PM
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Wednesday, October 26, 11:00 AM - 11:50 AM
The 2020 N.J. Student Learning Standards in Social Studies require schools to teach the colonial era in upper elementary grades. See how a partnership between a county historical association, a university, and a school district resulted in a meaningful professional development experience age-appropriate digital resources on slavery in New Jersey....
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Wednesday, October 26, 11:30 AM - 12:00 PM
- Room: Atlantic Avenue Learning Lab
This case study presentation will explore how to use technology to improve dismissal processes, ensure safe transport of students to and from school, effectively communicate with stakeholders and improve parent confidence....
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